Hello,
my name is Amy

Systems & Platform Designer

Think alongside AI

I’m building a future where systems connect with humans, and humans communicate better with systems, — while products delight and empower users

Amy



Strategy · Systems · Infrastructure · Platform

The work that shapes me

Pioneered

AI-native design system workflow @Ratehub. ClaudeCode rebuilt the whole tokens & components from the codebase — no more drift.

AI-AUGMENTED WORKFLOW

Built

An AI-native bilateral pipeline @Ratehub — design and code sync both ways, automatically.

AI-NATIVE BILATERAL PIPELINE

Authored

4 governance documents @Ratehub — Tailwind architecture, font sizing, icon system, typography handoff — preventing a 3–6 month engineering migration before it happened.

3–6 months engineering saved

Drove

Platform UX strategy across filtering, personalization, segmentation & layout systems @NielsenIQ — serving Walmart, Costco, Dollarama, CVS, P&G, Coca-Cola and nearly every major retailer and manufacturer.

100+ products · 95 countries

Architected

A 5-year platform navigation vision @NielsenIQconverging 100+ products into one unified system.

Strategic initiative · 5-year vision

Won

Walmart Canada as a client, through the NIQ Retailer rebranding.

Fortune 500 · new B2B client

AI-AUGMENTED WORKLOW

DESIGN SYSTEM PROJECTS

Enterprise design systems I have worked with

USER EXPERIENCE PROJECTS

My colleagues and stakeholders say…

“You have really gone the extra mile to initiate the first unmoderated usability study that will empower the design team with great lessons to incorporate into their study designs. Looking forward to your continued support in scaling UX Research with your passion and drive to keep the user goals at the center of the experience we design.”

UG
Usri G.
Researcher partner

“Amy is a talented UI designer with a focus on user interactions. Very clear communication and always to the point. It was a fruitful collaboration and I will highly recommend her for your clickable prototype in Figma.”

GI
Gianis
Product Owner

“Amy was very present to our needs and found that balance between bringing new design ideas to the table, and meeting our needs in terms of supporting the delivery of our brand promise and adhering to our brand identity. She was incredibly thorough and professional. I highly recommend Amy to bring a level of excellence to any UI/UX design project.”

DD
Dale Dubberley
Product Owner

“Thank you for being so detail-oriented in making sure we got all the new rebranding fixes just right and also patient with several rounds of fixes that I needed to do.”

JL
Jennifer L.
Front End partner

“Super fast and very good at understanding the requirements and caring for the quality of the work.”

MS
Muhammad Sr
Product Owner

“Amazing work all around – it is as I envisioned! I am so happy with this work and I’d recommend Amy to everyone!”

SY
Shirley Yu
Product Owner