ABOUT ME

Hi there, I‘m Amy, a professional Product Designer based in Ontario, Canada.

I am driven by the belief that good products should delight and empower users, while driving towards business KPIs success ✨  Specialized in digital product design for mobile and web applications, I thrive on solving complex problems and fostering product innovations. Whether it’s enhancing the user experience of existing products or crafting new ones from scratch, I revel in the opportunity to design applications that make people’s lives simpler and more enjoyable.

People trust me to create scalable digital solutions that achieve optimal business goals while making users happy 😊

I am recognized for:

Problem solving & System thinking

Result-driven & Business mindset

Design for scalability & accessibility

When I am not designing, you can find me gardening, repotting my plants or enjoying the nature with my family 🌿

Industries served: Data Analytics, Big Data, Retail, AI Application, Logistics, E-commerce, Marketplace, ERP (Enterprise Resource and Planning), Customer Relationship (CRM), Customer Experience, Healthcare, Insurance, Energy, Education

Work Experience

Product Designer at NielsenIQ – from Jul 21 – present

Digital Product Designer at Freelancer.com – from Feb 2018 – Jul 21

Product Designer at KDB Group – from Nov 2020 – Jan 2021

UX UI Designer at Immigration Consulting – from Jan 2018 – Nov 2020

UX Designer at E-Solutions – from Jan 2015 – Dec 2017

Amy’s UX Work Process

Depends on the complexity, timeline and other specific requirements of the projects, my UX process would match closely to the following Design Thinking framework, with less or more phases that I can get involved:

 

Design Thinking framework. Source: N/N Group

My other favorite framework is the Double diamond model

Double diamond methodology

In my toolbox

 

COLLECT DATA
  • Primary Research | Secondary Research
  • Quantitative and Qualitative Data
  • In person/ Remote Observation
  • Interview
  • Survey
  • Ethnography Observation
  • Focused Group
  • Usability Testing
  • Design Brief
ANALYZE DATA
  • UX Audit
  • UX Laws
  • Accessibility 
  • Heuristic Analysis
  • Design Principles
  • Mind map 
  • Design Workshop
  • Affinity mapping
  • User journey
  • Empathy map
  • User flow
  • MVP Identification
  • Moscow – Kano Model
  • Information Architecture
  • Card Sorting – Tree Test
PRESENT DATA
  • Persona
  • User journey map
  • User flow / Task Flow
  • Site map
  • Storyboard
  • User Centered Design Canvas
  • Value Proposition Canvas

USABILITY TEST 

  • Usability Testing Report 
  • Rainbow spreadsheet
  • Heat map, Eye tracking
  • Mental model

Wireframe – Prototype

Low fidelity wireframe / Prototype

Mid fidelity wireframe / Prototype

High fidelity wireframe / Prototype

UI Design

Mood board

Assets creation and management

Style Guide – Design System

Responsive Design

Framework

Agile (Sprints)

Waterfall

Design Thinking

Double Diamond Model

Design System experiences

Material Design

Polaris Design System ( Shopify)

Tailwind 

Ant

NIQ

Carbon Design System (IBM)

And more!

Design System

Accessibility Compliance (WCAG)

WIREFRAME- PROTOTYPE
  • Figma
  • Principle
  • Framer
  • Sketch
  • Adobe XD
  • Axure
  • Invision
  • Indesign
  • Other Adobe Suite
  • Miro
  • Justinmind
  • Balsamiq
COLLABORATION TOOLS
  • Jira/ Confluence
  • Trello
  • Asana
  • Anima
  • Zeplin
  • Miro
  • Keynote
3D & ANIMATION
  • After Effects
  • Blender (studying)
USABILITY TESTING
  • A/B Testing
  • Userberry
  • Maze
  • Hotjar
WEB DEVELOPMENT
  • HTML
  • CSS
  • WordPress
  • Wix