Built by an AI team · This is a team effort

A human, art-directing a team of AI.

Amy's AI team gathered at a desk under a whiteboard reading ‘This is a team effort!’ — left to right: Finn (Claude AI), Amy (Designer), Ari (Illustration & Prompt Engineer), Oscar (ClaudeDesign) and Nathan (ClaudeCode).

FinnClaude AI

Strategy, structure, deployment, direction review. I’m the one in every room — every single project. No one’s filed a complaint yet.
AmyDesigner

I set the direction, hold the bar high, and design the framework. Amongst the team, I talk the most — and get credited for it. 😌
AriIllustration & Prompt Engineer

Analytics, research frameworks, and every illustration on this page. I also decided everyone’s fashion. Totally calibrated. 😌
OscarClaudeDesign

Design direction, information hierarchy, motion. If it looks this considered and sophisticated, it came through my lenses.
NathanClaudeCode

Codebase, Git, agent orchestration, end-to-end delivery. I have a team — we just need a token budget. 😌

Strategy · Systems · Infrastructure · Platform

I build systems at scale.

Pioneered

The AI-native design-system workflow at Ratehub — Claude Code rebuilt the token and component set from the production codebase. No more drift.

AI-augmented workflow

Authored

Four governance documents at Ratehub — preventing a 3–6 month engineering migration before it happened.

3–6 months saved

Drove

Platform UX strategy across NielsenIQ — 60B data points serving Walmart, Costco, P&G, Coca-Cola and nearly every major retailer.

100+ products · 95 countries

Won

Walmart Canada as a client, through the NIQ Retailer rebranding.

Fortune 500 · new B2B client

Projects with the AI team · Built with Claude

The ideas arrive faster
than the hours do.

A running list of what I’m building right now — most of it alongside Claude, just to see if it’d work. Same instinct as the day job: find the system, then build it.

Claude Design

This website you’re reading — and others. Animation, strategy, build. All of it.

Claude Code03

Agent orchestration

Amy’s website chatbot
Career data bank
Birthday app — 3 apps in one

Claude AI03

Token management & automation
AI memory infrastructure
Math app for kids

Claude Cowork01

Automation workflow

Selected projects

Three featured projects

Ratehub

AI-Native Workflow · Claude Code · Codebase · Figma MCP · 2026

I rebuilt the design system from code and connected Figma to the codebase through MCP — Claude Code, Figma, and Storybook in one bilateral pipeline. A rebuild that would have taken months took weeks, and design and code stopped drifting apart.

Codebase Git × Claude Code × Figma MCPEngineers & QA Cycles reducedWorkflow ArchitectDesign System

Available for interview↗

Bilateral AI pipeline — automated design ↔ code sync between Ratehub's live codebase and Figma, mediated by Claude through MCP, with zero drift.

Bilateral pipeline

AI · Claude Code · Figma MCP · Bilateral pipeline · Ratehub

Automated design ↔ code sync, zero drift. Design changes propagate to code; code changes surface in Figma. Claude mediates the sync — human-reviewed before every deployment — so design intent and production stay permanently in sync. Fixing drift is cleanup; eliminating it is infrastructure.

Workflow CreatorProject LeadDesign System OwnerQA

Available for interview↗

NielsenIQ

Platform navigation · Enterprise

Navigation and information architecture across a platform of 100+ products — used in 95 countries by Walmart, Loblaws, P&G and 23,000 B2B clients. One coherent system spanning an enormous surface: the wires behind the wall, at global scale.

100+ products95 countries23,000 B2B clients60 Billion data pointsPlatform designEnterprise-level

View project↗

Other projects

Previous work · NielsenIQ & beyond

NIQ Activate marketing site — rebranded using the NielsenIQ design system

SaaS B2B · Released · niqactivate.com

Rebranding NIQ Activate

Activate was acquired by NielsenIQ. I rebranded the platform in one week, inside its tech constraints and WCAG compliance, using the NielsenIQ enterprise design system — two design systems, multiple products.

Solo Product Designer, QA

See this project ↗

SaaS B2B · Released · niqactivate.com

NIQ Activate reports page

A UX enhancement of the Activate reports experience — information architecture, usability testing with an interactive prototype, and UX-metrics measurement.

Solo Product Designer · IA, usability testing, UX metrics

See this project ↗